The Art of Elegance Fair concept was created by Monika Roleff in 2012. The event was developed in collaboration as a seasonal and boutique vintage market held in halls in regional Victoria. A pop-up vintage department store serving high tea, entertainment, antique, collectible and vintage clothing stalls. I provided two logos, business card, flyers, catalogue, bunting and decoration as well as publicity for the 2012 events. The logos incorporate a still-life of found objects. Four flyers were provided for the four seasonally themed fairs plus photography and styling in 2012.
Each venue, location and fashion season would inspire the palette, imagery and decoration of the fair. Summer, Autumn, Winter, Spring. Photography began with a selection of inspiring props and colours and a photoshoot of the town the venue was held in.
Above are images of the church hall and Dunolly town hall, venues for the first fair.
Below are props, preparation and location images used to inspire the decoration and publicity for the first fair.