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The Art of Elegance Fair concept was created by Monika Roleff in 2012. The event was developed in collaboration as a seasonal and boutique vintage market held in halls in regional Victoria. A pop-up vintage department store serving high tea, entertainment, antique, collectible and vintage clothing stalls. I provided two logos, business card, flyers, catalogue, bunting and decoration as well as publicity for the 2012 events. The logos incorporate a still-life of found objects. Four flyers were provided for the four seasonally themed fairs plus photography and styling in 2012.
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Each venue, location and fashion season would inspire the palette, imagery and decoration of the fair. Summer, Autumn, Winter, Spring. Photography began with a selection of inspiring props and colours and a photoshoot of the town the venue was held in.
Above are images of the church hall and Dunolly town hall, venues for the first fair.
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Below are props, preparation and location images used to inspire the decoration and publicity for the first fair.
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Maryborough town hall provided a glamorous venue as inspiration for the autumn fair. The autumn weather inspired a logo to suit the cooler months and a change of wallpaper. Bunting was created from recycled DL flyers from previous events in the region.
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The winter and spring fairs were held in Maryborough Anglican hall and for spring the original summer logo was revived.
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Square business cards, PDF media releases and event programs were supplied.
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